Nowadays seems like every single person has a profile on at least one of the available Social Networks. These fasting growing sites allow people to keep up to date with friends and family, connect with individuals worldwide, read news about their favorite artist and more. Well Internet marketing companies are becoming quite aware of the importance of social networks as well.

According to Wikipedia social networks are “a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship (…) dislike, conflict or trade.

There´s an endless number of social networks: some are developed specifically for graphic designers, others are mostly use by photographers, a lot are based on political forums and the great majority allows virtually anyone to have a profile.

Beyond the sharing and socializing possibilities, social networks allow two very important elements:

1. Link building- Link Popularity refers to the number of links pointing to your site from other sites on the Web.

Building links is one of the most important factors in getting top placements on the major search engines.

Managing social network profiles, building them credible and linking either from your own profile or others to your web site will push you up on the search engine ranking.

2. Self promotion and branding- Having a very popular personal or corporate profile allow for people to get to know you and your business on a creative way.

Bookmarking sites allow people to add your web site´s URL straight to their favorites and get back to it at any given time.

Popular sites such as Facebook and Myspace allow you to connect to millions of users, filtering them by interests, geographical zones, etc.

Internet companies are taking great advantage of the high reach of social networks to help position all kind of businesses online. For professional services on link building and SEO developing visit www.ilikesem.com