Marketing online: Hulk against economic crisis

The world is in crisis and many people and companies are worried. Businesses have to think how to survive. Marketing online is a super hero solution. Fear could drive wrong ideas. To succeed you must stay calm and think what is best for your company.

It is a reality that the whole world is living nowadays an economic crisis and many entrepreneurs feel fears of a worse situation. According to the United Nations Statics Division, in the Global Economic Crisis and the Role of Official Statistics, “forty percent of developing countries are exposed to the poverty effects, 46 million more people will fall under poverty, ILO estimates that 50 million job will loss in 2009 and there are many downside risks for the projection of recovery in 2010”.

In front of these circumstances, Enrico Madrigrano, considered one of the most important web marketing consultant, explains that “the companies that want to survive the crisis will inevitably have to cut their promotional costs to survive. In this category are obviously included investments in TV, radio and press advertising”.

However, a company can not eliminate all promotions because the most important thing for a business is to sell, keep on going and overcome the problem. In this sense, the advertising budget could be re directed: Web marketing is an option. In fact, Hal Varian, Google’s chief economist, says that “during periods of slow economic growth, the last thing an advertiser must cut is spending on advertising”.

Internet marketing reaches more people around the whole world for less money than any form of marketing; it helps to contact directly your target consumers and potential clients; and has two major ROI (Return on Investment). Gerry Harvey, Managing Director of Harvey Norman said “when times are tough, marketing is your way out of it”.