Carrotmob a New Way of Consumption

Ecological awareness has been increasingly amplifying worldwide in the last few years. With renounced spokesmen everywhere like U2´s lead singer Bono, or internationally known environmentalists such as ex vice president of the United States and Nobel Prize winner Al Gore, the “green” trend has been gaining remembrance in people’s minds and homes to raise ecological awareness. This concept has been strangely infiltrating and affecting how companies operate and include ecological procedures to their business models. But a new way of making businesses work towards becoming ecologically viable is changing the process of consumer acquisition to be more in touch with Mother Nature.

Carrotmob.org , a nonprofit organization that is literary assembling an army of eco-friendly consumers, forcing market segments to be part of environmental solutions to try and save the world with an unlikely product acquisition approach. How? Well, organizing consumers to purchase only in places that are eco-friendly. The expression is given to consumers who are ecologically concerned, buying products made by companies that operate incorporating environmentally efficient procedures to their ways of developing products. Obliging companies to make small changes on the way they operate for big ecological solutions, who in exchange will gain a new and emerging environmental market segment.

The official carrotmob.ogr website states that “Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices.” With an interesting and innovative way of making companies be more concerned towards environmental issues Carrotmob.org has proven its power of assembly, how a group of people can join forces to benefit those who help with the cause. This is shifting some companies towards being eco concerned, incorporating energy efficient methods and procedures that may help the planet and attract an audience who still have a heart for ecological awareness.

“Maybe you want to be a more responsible company, or maybe you don’t even care. Either way, you’re deciding whether or not you should get involved with Carrotmob.” Many companies are taking the eco path and benefiting from it. Some will start focusing on ecological strategies when they realize the potential this market segment is captivating. Internet and social communities are the effective and cheap means of communication concepts such as carrotmob gain territory worldwide.

These trends are making new marketing tendencies work hand to hand with environmental issues that need the world´s immediate attention with effective solutions, in a way that is benefiting all sides of the commercial cycle, consumers companies and helpful for mother earth. This is just the beginning of a trend that may start catching more advocates and eventually will make a BIG difference towards a cause that many won´t consider until it directly affects their pockets.