Some SEO Urban Legends You Need to Ignore
01.25.10
Search Engine Optimization is clouded underneath a shroud of mystery. Sometimes SEO works as a Deus Ex Machina (”God Coming from a Machine”, as in those theater plots solved by the appearance of a deity hanging from a crane) that solves every single marketing problem. Traffic to your website? You got it, boss! More conversions? We have some of that!
Sales, tons of sales, millions of sales? Um… excuse me one second. That might take a while. Let me talk to the SEO Senior about that…
There are some things that SEO can do for your business but there are no miracles here. Just research and good practices. Here are some urban legends you better ignore if you don’t want to lose your money or your time.
Linking to authority websites will increase the worth of your site.
Not per say. Linking to authority websites might increase your credibility and refer new visitors to your site, but authority links are not lucky charms by themselves. These links need to be part of a well-structured strategy
Higher page rankings mean higher sales.
This is an argument that should discourage black-hat SEOs (and the people that pay these lowlifes for a measly job). Higher rankings determine an effort on positioning your site. There are many ways to achieve this but these optimization has to be linked to a purpose.
Flash-based pages mean bad SEO news.
To be honest here, it’s not that SEO for Flash sites is impossible: It’s a pain in the behind. Optimization possibilities get reduced, so other aspects of SEO must be tuned. Not impossible, not bad: just an option with less variables.
Wordpress blogs are instant-SEO solutions.
Do you remember that, fifteen years ago, entrepreneurs would brag about having a website? Do you remember that many people invested tons of cash on getting a site and, regardless of that, they went broke? There are no immediate solutions. Wordpress blogs might help you enhance your rankings, but you have to use it wisely.
Deep web design is bad SEO
Once again, not per say. The problem with deep websites is that it is easy to lose the connections between links and, in the end, that will affect your site’s optimization. Smaller designs are easier to keep, update and optimize. So why to make things complicated?
Knowledge is power. Having your facts sheet clean and tidy will always allow you to see beyond the loads of bull so you can make smarter choices.
