SEO: The Importance of Choosing the Right Keywords
10.13.09
“Words are meaningless and forgettable”
(”Enjoy the Silence” - Depeche Mode)
Natural search engine optimization (SEO) relies heavily on words. Just like everything else in this world. Words are the bridge between our subconscious mind and our conscience, they help us elaborate the map we use to wander around the world.
Ever since the Dawn of Marketing, the way to approach potential customers has been a proper phrasing that matches queries in an accurate way. So far, there has been no substantial changes in these dynamics. Search engines are based on a simplified algorithm that evaluates the relative importance of a website based on the keywords the search was based upon. While knowing the nature of one’s products and services is key, SEOs must know how to rapport the research patterns of a viewer to convert it into a customer.
“Speaking your customer’s language”, as stated on the last post, becomes crucial (if not urgent) at this stage.
The Truth is Right in Front of You
There are lots of tools an SEO can benefit from: Keyword-research utilities, several ways to optimize a website through contents, plugins… the offer is vast. However, optimization cannot become an automated process on which keywords are worn on a homepage as magic charms that will attract people against their will.
Haven’t you ever had the feeling someone is trying to sell you something against your will? You’ve seen it before: web contents that make little or no sense but you cannot stop reading them. They oscillate from paragraphs that emulate the colloquial tone of The Guy Next Door and, all of a sudden, they turn into the praise of a certain product. Then you find yourself thinking “Hm… there’s something fishy about this”.
The lack of finesse and the lack of a clear intention will always make a customer recoil. It feels like being approached at an alley by a guy wearing a trench coat, trying to sell you a Playstation.
The Key Word will Take You Places
Sometimes we forget that we’re addressing towards people and we come up with cryptic web contents that make little sense or feel… uneasy. You might want to re-consider what you wrote if:
- The keywords feel like pasted all over the text instead of being a part of it.
- The syntax of your copy feels awkward and blurry
- There is a wild mood swing between paragraphs (i.e.: sudden language/topic changes, no transitions, constant tense shifting… you get the idea)
- … you don’t feel like you’re attaining your goal with the contents. Common sense, as always…
Final (key)Words
Natural search engine optimization relies on words. Of course, you have noticed how certain words are stressed here. They are keywords. What I usually do is to take the keyword to enunciate the topic I’m going to write about and use them to close the post. It feels a bit reiterative, but the cool thing about it is that these keywords don’t interfere with the flow of the article. That way, I manage to keep the optimization of the site and offer quality contents.
At least that’s what I’m aiming for. What do you think?
nice posting ..
i agree with your posting.
i think that SEO can read about something cause simple words and the words that we use everyday.
Words are the way we construct the world we live in. Everything has a name and each name has a deeper meaning. We are not marketing for machines and whatever we say must, at least, make sense.
Hi Dude,
Well I’m sorry but I think you have wondered slightly off track with this one!
Your title was great & caught my eye, but then the article basically told me nothing, in fact I would draw your attention to this extract (your own words)
“However, optimization cannot become an automated process on which keywords are worn on a homepage as magic charms that will attract people against their will.”
I’m sorry but are you not guilty of this very thing…??? You dangled your magic charm ie your title, it worked because it caught my attention, but where is the content to back it up…???
Read your article again from a novices point of view & I think you will see what I mean. This is intended as constructive criticism & I hope you take it as such..? Also if you doubt what I say then try reading a couple of articles on my own blog site, there are at least 3 I can think of that cover this very topic. Compare them & then tell me honestly which one did you learn the most from..??
Regards Steve
Thank you for your comment, Steve.
I just answered to your comment in your blog. We agree on some things but our approach kind of differs.