SEO Competition Analysis: Title Brawl
08.28.09
Competition Analysis is a tool to position your products amongst many offers. Things would be easier if we didn’t have to choose between millions of products. But we have to. That’s what competition brings to the table. Sure, the everyday customer is never exposed to the gruesome details of Search Engine Optimization analysis and it is better that way. The launching of an SEO-based marketing campaign follows almost Darwinian rules: it’s the survival of the fittest. Ask yourself: are you ready to take your competitors?
In order to live to see tomorrow, you have to know your enemy first, and the analysis of your competitors through SEO research is the key. Here you will find a few pointers that will be useful to launch a Search Engine Optimization plan considering that competition not only raises the bar several notches, but it also can help you to strategize the next upgrade of your site.
People use search engines to quickly find information about the products and services they want or need. “Quick” is the key word. Search engines will look for the sites that have the most relevant content through various combinations of volume, density and relation of keywords.
So, optimizing your site to make it a quick pick for these engines will make your page to pop amongst the first search results (if not as the first result). The prospect customer will usually browse the first sites to appear, so the relevance of the content will create a series of results and, with an organized SEO strategy, you can make them work to your favor.
In other words, that means to be seen first or, at least, before your competitors.
It’s common to see visually amazing sites with lots gadgets, buttons and shiny things, yet their contents lack a focus when it comes to promote a product. The rules of old-school marketing might not apply to these wild lands, where the big predator doesn’t always catch the little prey.
The question to be made here is: How to drag your prospect’s eye to your site? Here are some sparring tips that will get your site in shape for marketing brawls in no time:
1. The Old 1-2-3 (repeat, repeat, repeat…)
You want to make sure that your message not only gets your customer. It also has to appear as a top result of a search. There are keywords that summarize the kind of product or service you are promoting. So don’t be afraid to repeat them over and over: as long as it’s short and clear, it is ok to give them the Old 1-2-3 over and over and over and…
2. Know yourself.
Marketing 101: You must know your product. What do you want the customers to think as soon as they see the name of your company? Do you want them to think about your prices? Your quality? Your punctuality? Having a global vision of what you´re offering can help you set the key words you want to address in your contents.
3. Know your enemy.
It is more than likely that other have thought of the very same idea you had. There is no shame on investigating the key words your competitors are trying to push and use them to your favor.
It’s not exactly chivalry, but you can’t be bothered to assume a fancy stance on a fight. Play dirty, it works. That’s what really matters in this fight for survival.
Click here to find out how SEO marketing strategies can help you top your competition. Let’s get ready to rumble!
