5 Ranking Factors for SEO. 2nd Part
04.17.09
Putting your website in the first positions of Search Engines results is not an easy work. As we learned, a Search Engine Optimization Campaign involves several issues. Today I’m going to continue the second part of internal ranking factors, this time related to structure. Remember the first aspects!
Structure is essential in a web page. Creating an entire website can’t be a fast race. A site needs to be planed and organized before designing, and even after it. Revisions are never enough! Each time you check your site, you can improve it.
The key for Natural Search Engine Optimization is to create a website that flows, appeals, and it is easy for people to go where they want. Although, never forget the keywords!
Beyond programming and complex codes, for being SEO friendly your site’s structure must have these specifications:
- More is better in a SEO Campaign. Use several pages and fill it with a lot of information. It raises the page’s visibility on Search Engines. Also, refresh your site every day if you can with new content, newsletters, articles, etc.
- Very easy navigation. Menu must be obvious, as if it was designed for a child. I recommend you to display the bar at the top at the page (don’t make people have to scroll down!). Don’t worry if your site is huge and you have too many links. Mega drop-down menus is a great solution.
- Keywords and keywords. They are your precious treasure. Use it in bar menu, when you write the content, in titles, headlines and the name of the page. Google, Yahoo, MSN and the rest of Search Engines give your words a positive effect on its page’s results.
- In spite of keywords are the key for SEO Campaign, don’t cross the line! More than 8 keywords are too much. Experts recommend 3 to 7. Keep in mind that keywords phrases are better than just a word.
- Your main page is the site’s face. Optimize everything related to it, even the domain name. Most of the time, Search Engines ‘capture’ that specific page for the top of the result list.
Wait the third part of this series. Are you already using the first tips? I hope you are. Now continue the optimization process for being the first in the line.
[...] series. As we saw in the first part “Internal ranking factors for SEO” and second part of “SEO factors”, there are intern aspects in design and content that can be controlled by web pages’ owners [...]