PPC as a Perfect Publicity Campaign
04.15.09
Remember: PPC is the short for Pay Per Click, but could be fairly translated as the Perfect Publicity Campaign. Yes, it is true that there are other types of online advertising such as banners or popup ads, but let me show why PPC wins the crowd as the ultimate king.
Wouldn’t you love to appear at the top of the first page on the Search Engine results pages? Of course! A Google Adwords PPC not only allows that, it’s a relative novelty tool (not like an old banner) and reaches people interested in what your company is offering. If you sell vases or flowers, your ad will only appear to people looking for that. Wow, it is classified audience!
On the other hand, PPC works as if it was competing in a race car: very fast! You can post your ad in 15 minutes or less; review it thousands of times; every day if you want and test it to know how is working.
Using Google Adwords only requires text. A banner or a popup ad requires design and images (more time and money). Also, popup ads, for example, can be a complete nuisance when you are trying to view a page. Don’t you think?
Well, I can’t lie to you: the purpose of a PPC ad is to bring traffic to your website, but it doesn’t mean an immediate sale. Anyway Google Adwords has another benefit to you: positioning. People will begin to recognize your company, your brand.
Advertising used to be expensive, but not on Internet and less with a PPC ad. You don’t pay to post, you pay when you receive a click. And the return of investment (ROI) is easily measurable.
It’s time to attract customers and make your website useful! Take advantage of Pay per Click: the ad posted in Google results page that becomes your Perfect Publicity Campaign.
