Podcast Marketing, 10 Tips to Think
04.23.09
Competition and competition… Businesses ambience move fast, like in a continuing race for getting the best prize. For that reason you can never stay calm, go to the same speed as the world goes. Internet Marketing is necessary for success; several components can help your company grow; today explore the podcast.
Have you seen videos or heard audios on Internet? Of course, but I’m not talking about YouTube or multimedia tools on news pages. I’m talking about “a series of digital media files, usually digital audio or video that is made available for download via web syndication (or RSS)”, that’s a podcast.
For an easy understanding of the concept, imagine a video where a famous chef talks about a new trend of cooking, just for informing people. But that file can be downloaded to your PC, cell phone, iPod or shared with your friends.
In the same way, you can use a podcast as a marketing online implement. For example, a short audio promoting a service, a video teaching how to use a product, benefits about hire your company’s services, clients’ comments, specialists talking about a business… The possibilities are endless.
It’s like a radio commercial or TV commercial that let explore many possibilities, but cheap. You should know how expensive an announcement on radio, press, and TV is. For creating a podcast you don’t need broad knowledge on systems, just a recording device (microphone, web camera and simple audio software), web space and Internet access. Even there are free software and tutorial that teach you how to do it.
Marketing and Internet are nowadays an inseparable duo. Why podcasting as marketing?
- It’s a new way of communication between companies and clients.
- Podcasts are accessible for big or small businesses.
- You reach people around the whole world, which increase your company’s visibility.
- Audio and video achieve greater impact, more than text.
- It’s easy to build, without huge investments.
- People can download it, that’s portable information!
- Positioning: your brand is present on each video and audio you post.
- It builds relationships with potential clients.
- Podcast can be used as cheap advertising or promotion of your company through interviews, explanations, comments, etc.
- Teach people what your business is, what offer, where is located… It’s about convincing people of your services and products’ benefits to generate sales.
Podcast helps a lot in your marketing campaign, but don’t wait it does the entire job. Any tool used requires effort and patience as well as to be accompanied by others strategies.
