Why all the Pay per Click Buzz
05.20.09
Interested in boosting up your webpage visits and increase your sales online but don´t know how? Ever heard of pay per click “PPC” or adwords advertising campaigns over the web or someone talking about them here in the virtual world or elsewhere? Well if you don´t here are some tips of what this online ad strategy has to offer.
If you already know what they are -buckle up- you could learn a thing or two that might help you launch your sales online.
Pay per click is an internet advertising business model used on advertising networks and search engines such as Google or Yahoo in which an advertiser pays the host when the ad is clicked to be sent to the intended webpage. These are sponsored links that help increase your web visits, having an impact on your product and/or service sales.
There are two main models for Pay per Click ad services. Flat rate and Bid based:
• Flat rate: A flat rate is a fixed amount that will be charged for each click. This fee depends on the content of the page. Lower rates can be negotiated depending on how long the term or value of the contract might be. This is a rate that will not vary or change after being established.
• Bid based: In order to compete with other bidders for the top positions online, the advertiser signs a contract to bid with others. A private auction is held in most cases by an advertising network or a publisher. Based on keywords an advertiser posts a maximum bid willing to be paid per click to the host, the highest bid will be on top of the search engine. The auction is held automatically each time an ad spot is triggered by a visitor.
It is important to know where the clicks are going to send the customer to; this is called a landing page. You can choose whether you want one or more landing pages, depending on the key words you are using and the needs you may have to boost your sales.
Add value to your page. Offer a “freebee” something to give your potential customers like free information or a video tutorial, something that will attract visitors to your page; be creative, depending on your business strategy you might come up with a good idea.
A pay per click program can really help you increase your web page visits and sales knowing just how to properly target your strategy. Visit us online at www.ilikesem.com to start you up with a pay per click campaign.
