It is not a secret to anyone that, when it comes to Search Engine Optimization, I’m still learning.  Hopefully, most of you guys are in this process with me.  I don’t believe it’s possible to master a certain Marketing tool.  The way people look for products and services keeps changing.  I mean, even the snottiest of doctors still have to study and learn new stuff every day in order to provide a better service and implement all those technological advances that have made life easier and longer.

Why should we be different?  SEOs, at a certain point of their careers, seem to embrace a couple of techniques and they stick to them.  While it’s true that some of these are quite effective, they probably will be rendered as obsolete in a couple of years.

That’s why I’m one of the few that still advocate for content.  It’s an almost safe bet.

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2010 is the start of a new decade.  A blatantly obvious statement, but it is time to consider some of the implications.  People are waiting for changes (economical, social, cultural) after the last rough patches we’ve been through.  Technology is becoming increasingly available and easy to implement.  Most companies are changing their once-too-stiff approach in lieu of a more casual, friendlier language. This is no different when it comes to Internet Marketing Agencies.

In other words:  the barrier that once divided corporate from social is growing thinner as we speak.

That change demands a strong commitment from companies and agencies.  Bonds must grow tighter and constant exchange is key in order to reach your target audience in a more effective way.

So, with no further ado, here is a list of mistakes you can’t get away with next year.  If you made them once, make sure you’re ready to ammend your mistakes.

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Google AdWords campaigns need to be revamped while the spirits are still high!  New Year is soon to come, you’ve got your priorities organized, your list of assets and drawbacks and you wait to start 2010 with more strength and an optimistic attitude.  This year, the world is yours, but you need to work hard to keep your marketing campaign in shape.

So much to do, so little time.  Customers throw themselves towards your products and services like lemmings, your crew is tired and hoping for this year to be over, you have your own concerns and you have to ask yourself:  what can I do to get my marketing campaign going?

Well, as a Holidays present, we want to offer you a few Google Adword tips you will find useful.  Copy them, print them and carry them with you as some kind of a New Year’s resolution or a lucky charm.

Ready?  Here we go.

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One of the many problems of SEO is that we have created a system to deceive others that is SO effective we can use it to deceive ourselves.  It’s only a matter of finding charts and small amounts of info to make us believe everything is going smoothly.

But it’s just fair to ask if your SEO campaign met your expectations.  You probably experienced more sales but, did you get them from your target?  Were these as many as you wanted them to be?  How much of your success was serendipity and how much of it was a direct result of your efforts?

Charts can give you insight, but you have to be willing to accept the facts.  Don’t use them to deceive yourself.  Or anyone else, in that order of ideas.

It’s time to get critical. Read the rest of this entry »

On Internet Marketing, it is safe to say that everything’s been done.  It is hard to be innovative, but it is a must.

It is usual to stumble upon situations on which we believe to have the Next Big Thing after Sliced Bread and, after a sneak peek at our competitors, we realize that someone’s been doing it for ages now.

Don’t let it happen to you.  Here’s a list of five tips to know what your competitors are doing.

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Your Internet Marketing skills need a boost?  You feel tired after hours of brainstorming and coming with nothing but a block full of stick figures?

Sure, you can take a break, let yourself go and indulge in a mad eating spree.  It will make you feel better for a while but, really…

… are you ready to give up so soon?

Here’s a few tips to keep those Internet Marketing Muscles pumping.  Trust us, you’ll feel the burn! Read the rest of this entry »

If you still have to ask to yourself why Search Engine Optimization (SEO) is important, you probably need a little help from us.  Maybe a lot, but we don’t want to embarrass you in front of your entrepreneur friends.

Just between you an I, do you know what SEO can do for you?  What WE can do for you?  Keep  reading. Read the rest of this entry »

Internet Marketing is not an exact science.  How can it be, considering the infinite variables and the always changing nature of the targets we aim for?  It’s always a process of educated guesses, good luck and statistics merged together as “that thing that works, yet we’re not sure how”.  That’s why, sometimes, the wise thing to do is follow your instincts in an organized demeanor.

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SEO techies of the world, beware: once again, our good friend, speculative work (“spec work” to its evil minions and evil friends), finds a way to make things cheaper, faster and more effective when it comes to screw the industry in the rear.  But, this time, it’s not the poor designers and graphic artists the ones that have to drink the Kool-Aid.

It’s you.

SEO expert: You are the victim now.

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SEO Blogging opened a Pandora Box in the world of marketing.  All of a sudden, everyone became an expert on EVERYTHING!

To be honest, I consider myself a rookie when it comes to marketing and SEO.  The more I write about these subjects, the more I learn of all the steps needed to accomplish a positioning goal.  There are no magic words, no easy road, nothing:  you can’t beat the machine without some research and muscle work.

That means:  No matter how hard I commit to learn an SEO method, there will always be a change/improvement/handicap that will make things a bit more defying.  Challenges keep my creative juices flowing.

But, really… sometimes I feel worthless due to these online bullies out there. Read the rest of this entry »