Online Marketing Web Page Design: Do´s & Don’ts
06.02.09
A webpage should be as friendly as possible to customers and web searchers. Everyone is looking for your site, consumers, browsers, companies, the whole web itself. When you thought you finished your site well… that´s where the fun part begins, you need to start applying Strategies for Web marketing search engine Optimization now.
Your webpage needs to be where the action is and SEO tools are necessary to have your site constantly in the web ball game.
Although inexperienced independent web builders try to add as much features and gadgets as possible, sometimes this affects your webpage performance when it comes to online marketing. A balance has to be established in every step of the process and walking on marketing grounds should be vital, be very careful and keep in mind these functional tips.
Web page design do’s and don’ts when considering SEO strategies:
• Don’t use Flash: Some call it SEO suicide. The content you have will be useless for web crawlers to scan the text for keywords and phrases. Try and use another program if necessary, if it´s totally essential, try to not to use text at all.
• Don´t use frames: They can be good if used properly but lethal if not, so, leave it to the experts. The misuse of these can affect your page´s links URL´s stop working and printing becomes a mess.
• Avoid animations: Don´t include never-ending moving elements, they are annoying and distract visitors. Unless you are going to open a children´s wonderland virtual park try and keep it neat and professional.
• Link every site: Make sure every page you have linked is clear and has coherence with the rest of the pages in a sort of predetermined order where they belong.
• Web page maintenance is important to keep your site renewed and up to date: Not just creating new content for your page and redoing everything will do, trim and shape some content and eliminate what needs to be removed, add new stuff sticking to the essence of your page if you think still works. Remember web pages have to be constantly renovated and updated.
• Avoid long scroll pages: They just won’t do for most of the people who are scanning for information quickly. Try and add the most important content and navigation options on top of the screen.
All these tips are subject to change and vary depending on your needs and experience. Take them into consideration depending on what you and your customers really need and the effects it may have on your site.
For more information on how to design your web page or additional assistance log on to www.ilikesem.com to learn more about SEO web search optimization engines.
