Marketing Through Ezines
05.04.09
Have you heard the word Ezines? I hope you have; however, if not, don’t worry! That’s a relative new concept that is being used as a marketing tool on the Internet. Probably you have received those company’s publications distributed in a mall o directly to your home, that’s an Ezine but distributed through the web.
Basically, an ezine is a newsletter or magazine published periodically in electronic form, posted in a website or sent to many people through e-mail. Always an ezine is specialized in just one subject. For instance, if a clothing shop has one, their e-publication may talk about new trends in fashion; or if your business sell cars, show people advantages of a new device…
The term ezine comes from the contraction of ‘electronic magazine’. An ezine also can work as blog; however it has a huge benefit: editorial control. It gives your publication seriousness, because it allows revisions that can improve the quality, which gives credibility.
Why it works as an Internet marketing tool?
- An ezine gives your company the possibility to stay in touch with your clients and to build new relationships with potential customers.
- As well as you can use ezines to share news, it can be used for updating information of your company, show a new product, share advantages of your services or distribute promotions.
- If you don’t have one, ezines accept advertising from third parties; so, you can post an announcement on the e-magazine of another company. Post an ad of your website, your products or services in several of them.
- You should know how expensive is to publish an ad in a magazine or newspaper; but on Internet the cost is much cheaper because it doesn´t have to be printed. In the same way, it’s important to have into account that prices can vary depending on the niche and the number of subscribers.
- Also you can write an article mixing it with commercial information.
An ezine is a not an expensive marketing tool you can avail for promoting your services in an easy way. Also, an e-magazine awakes the interest of groups, specialists and academy. Post now!
