Managing AdWords Quality Score: More is more.
09.01.09
In the world of Search Engine Optimization sometimes less is more. When dealing with the management of a Google AdWords marketing campaign, you have to be really assertive. And that usually means getting rid of superfluous keywords and contents that won’t be read by neither the customers nor the search engines. Toss the debris to the garbage can, polish all the shiny surfaces and presto!
SEOs don’t like beating around the bushes: the contents have to inform the customer and rank first places on every query. That’s the Tao of Optimization. But there are certain strategies that contradict these valuable lessons and, surprisingly, they work.
Google AdWords can help you save money based on logic: more, sometimes, is more. It’s been mentioned before in this blog that AdWords can help you start marketing campaigns that are easy on the budget. The principle on which ads appear on several sites is relevance. If your ad matches the contents or the keywords of a site, it will most likely appear there. It’s an easy, accurate way to promote your products and expand your company’s reach. But the Internet does not operate thanks to voodoo. It’s powered by common sense.
Amongst many indicators within the Keyword Analysis page, there is a measure called “Estimated Bid to Show on the First Page”. It approximates the bid needed for your ad to appear on the first page that matches your keyword. Based on the ad competition and the Quality Score, you can have an estimate of how much is it going to cost you to get that ad through.
It’s impossible to control the level of competition. But you can improve your Quality Score.
The Quality Score is calculated every time your keyword matches a query, when your keyboard can launch an advertisement. If your keywords are accurate, hold great relevance to the topic, the query and the group of ads, half of the battle is won.
Plus, the Cost Per Click (CPC) estimate will be lowered. An effective keyword, a well-organized group of ads that promote the same products, optimized contents and a clear target will guarantee you that you will be seen.
And it will reduce costs.
Still, some optimization is in order. You have to always keep in mind the essential aspects of a marketing campaign. Although it’s all based on common sense, you cannot create advertisement that is absolutely illegible to your potential customers. You can trick the machine, but you can trick the eye. So always:
• Know what your advertisement goals are.
• Keep your account data organized in order to maximize effectively.
• Choose keywords that matter and sites that care.
• Create attractive ads. Remember: you’re still dealing with people here…
• Always remember that your site has to create conversions.
• Keep track of your campaign’s goals and flaws.
• Don’t forget that there is not a perfect campaign. Tweak and change as needed.
Every single effort is worth it. You can reduce the bid estimates to a tenth part of their cost if you make the proper adjustments. You see: more can be more… for less.
You want to start a Google AdWords Campaign? Click here. We can help you create cost-effective solutions for your marketing plans.
