Marketing strategies have gone where many never thought they could go to persuade an audience or a market segment. Innovative and creative ideas have been put to practice in order to ensure -the message is being delivered- to specific listeners and potential customers of market segments. Depending on many aspects of consumer behavior, demographics and the product being promoted, unusual strategies may be put into action to penetrate a market segment. Adapting and incorporating to different ways of life and ideologies that might be accepted by a cultural lifestyles or a market niche. Guerrilla and buzz marketing are unusual promotion strategies that have been around for some time now. Successfully persuading people to lay eyes on what is being promoted. For online marketing strategies these could be good approaches to keep in mind.

These strategies operate with the intention of “persuading and attracting” an audience by surprise, with non-related subjects or issues that become part of a product or company´s way of promotion. Also implementing bizarre ways of reaching customers, these persuasive methods are eye-catching to viewers, in many cases generating powerful reverberation on people’s minds, creating an effective way of word of mouth among an audience, giving instant marketing success to what is being promoted.
Online Buzz and Guerrilla marketing strategies are a bit different than promoting a product or service in traditional ways. Although the ground or “battlefield” you are operating in is the same “Internet”, the marketing intention is to hit an audience by storm. Making the way of sending out a message surprising and unconventional, generating more impact. In a good way, you could reach literally millions of customers worldwide in a heartbeat.

Take for instance what happened with Jon & Kate plus 8. You know the famous TLC TV show? They announced they were getting a divorce and hits started to grow on their website´s sponsor Kids Crooked House. A company that builds children houses had delivered some dollhouses for the kids, when the couple announced they were getting a divorce. The news made this kids house manufacturer an instant success, increasing their visits online and production orders to staggering numbers. Why? Well, they were promoting in the right place at the right moment, on a bad moment for the couple, but a great day for crooked house business.

A news that had no relation with their line of work made this company an overnight success. Many are still wondering why and how this news made Kids Crooked House so popular, in such a short time spam. It is still hard for us to figure it out also, but concepts such as buzz marketing and guerrilla marketing are the guilty parties in these strange popularity explosions.

Be a part of subversive, word of mouth marketing strategies to promote your goods. There are many ways you can start your campaigns and hit market segments with effective, inexpensive tactics that may increase your popularity among specific market followers. To be successful on buzz or guerilla marketing make sure you:

• Use effective tools you have to promote

Social networks are excellent places to promote products. Make the best out of your Facebook, MySpace, Twitter and the hundred communities available. They are free and you can create an army of followers by knowing how to direct your efforts. They need to be handled differently so also think out of the box to promote on social networks.

• Different is Good

Promoting in different ways is good, but how? Make your company popular by knowing what´s going on in the world and blending it into your communications strategy. Be on the ball game, trends are settled and people follow, be part of them, mention things that are popular and people talk about. For information on your website or blog you may be controversial about what you are talking about. Even if people don´t like what you are saying they might read about it just for the heck of it.

• Bad word of mouth is still word of mouth

Some say bad publicity is still publicity. You can take advantage of this too and make statements that go against the public´s opinion. This way you might have a small attention span on a market segment, but be careful. This could be a double edge blade and eventually might turn around affecting your company´s image.

• Unconventional ways of persuasion

You can establish unconventional ways of sending out a message online. Depending on what tools you are working with and maybe some dollars in your pocket you can set up an effective campaign, take advantage of what you have available to work with, create a buzz by being different in almost every aspect of the promotion stage. Effective doesn’t mean expensive, so being resourceful and creative is what unconventional also means.

These strategies may be implemented for your company´s benefit. Chose wisely how to handle them and you may be the next overnight success on the 6 o’clock news. If you want a professional marketing touch for your advertising and promotions campaign. Contact us, we will take care of it. Visit us at IlikeSEM.com and we can figure out how to hit a marketing homerun on your company´s behalf.

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This entry was posted on Friday, July 31st, 2009 at 10:00 pm . You can leave a response.