Advertising for a Rainy Day: Projectella
07.17.09
The idea of carrying an umbrella for a “rainy day” wasn’t so much fun until this new and innovative project took the streets of New York by storm. Projectella is an original advertising concept that combines digital projection with a common umbrella to create an advertising tool that blends with an accessory many of us carry under our arms just in case. Considered this summer´s “New Hotness”, Projectella has been turning heads around the big apple, literary stopping curious viewers to see this effective urban Ad tool. Taking pictures and checking out how this innovative rain shadier works, NY pedestrians had the chance to take a closer look at this unusual umbrella.
With a multiple night campaign all over New York City for the American Red Cross, these projected umbrellas opened mouths wherever they wandered. Literary stopping traffic and lifting fingers to point at these unusual gadgets in places like Madison Square Garden, where the New York Rangers Playoff Games were being held and at the Tribecca Film Festival.
The project is a development created by National Media Services, along with BlueBlastMedia, recently announcing its inventive creation on the NMS newsletter. These ways of reaching customers with new and cool marketing strategies, combined with high-tech 21st century technology are effective means of reaching a market segment that won´t resist noticing groundbreaking, eye-catching concepts intended to renounce on people´s minds.
When it comes to effective street level consumer engagement strategies, innovation is the key. Let creativity run loose and come up with pioneering concepts that break “the mold” and make a difference in product placement and innovative communication solutions. Take in mind:
• Useful solutions to communicate a message
• New ideas or concepts
• What the public wants or needs
• Helpful tools to reach a public and persuade
Being different in marketing and advertising concepts is an ongoing challenge many juggle with every day. Creating original and ingenious ideas that will be part of an advertising or communication campaign has to impact the segment its is focused on. Creating brand remembrance and product placement in a market niche is not easy and the competition increases every day.
Combining cultural elements, technologically advanced tools with marketing and branding strategies in a correct way people may be into is an effective way of reaching a market segment with new and useful communication tools. Innovation is the key in today’s fast pase communication era, be original and have an eye to make everyday elements, accessories or activities have an impact on the market segment you are focusing on.
To learn more innovative marketing information visit us online at IlikeSEM.com
