5 Ranking Factors for SEO. 1st Part
04.14.09
A Search Engine Optimization Campaign involves several issues. Putting a website in the first results of Search Engines is not an easy work. But it’s not impossible!
Some of the factors that influence the position of a site can be controlled by its owner and others don’t; so, we can divide them into internal and external ranking factors. Don’t forget that a SEO campaign is an excellent Internet Marketing´s tool.
This is the first part of a three-part series; so, let’s start with some tips of internal ranking factors related to content:
1. A text in a web page must be short with few sentences per paragraph; but it doesn’t mean poor content. Search Engines prefer sites with a lot of information and renewed it constantly. One page could have between 500 and 3000 words. And grammar has to be perfect!
2. Never forget your precious keywords. They have to appear 3 or 5 times in a text (at least!). The best result is to use keywords phrases several times in the writing.
3. Some experts talk about density. That is the quantity of times that keywords are used in a text. For example, if you write 100 words and 5 keywords, the density is 5%. Experts recommend 3% to 7%. Too much could be considered spam.
4. Use the keywords as close to the title as possible. Also in headlines, links and title tag. Along the text is good to put those words in bold.
5. Meta tag is used to describe your website on Search Engines results page. In spite of this doesn’t affect SEO ranking, is very important because it is the first impression and description that an Internet surfer has of your page. That short line can be the difference to be clicked or don’t.
Extra: internal links can be the key for the best SEO campaign. Entwine your own site. If a page is cited several times, Search Engines considered that page very important.
Wait for more! We will continue this in few days. But don’t lose time; begin now to apply those tips hiring the best agency for a Natural Search Engine Optimization.
[...] Putting your website in the first positions of Search Engines results is not an easy work. As we learned, a Search Engine Optimization Campaign involves several issues. Today I’m going to continue the second part of internal ranking factors, this time related to structure. Remember the first aspects! [...]
[...] is the last article of a three-part series. As we saw in the first part “Internal ranking factors for SEO” and second part of “SEO factors”, there are intern aspects in design and content that can be [...]