SEO vs. PPC: Opposite Sides without a War
04.07.09
The goal of both SEO and PPC is to attract more traffic to your website. But, what makes them different? Many people can confuse those words that surround the world of Search Engines Marketing (SEM). They are absolutely different terms.
SEO against PPC! Learn below the main differences:
1. Purpose: both strategies are designed to attract people to a website. SEO helps your site to appear as near the top as possible in natural search results; PPC wants to hook potential clients and convert them into buyers.
2. Where they appear: PPC ads are displayed in the first three lines at the top or the side of Search Engines results page, while SEO is below them.
3. Time of construction: it’s usually faster to get people from PPC; that campaign can be created in one day only. SEO is a slow process which can take many months to reach the first positions.
4. The cost of ranking: as its name says, PPC is pay per click: you don’t pay to post, you pay for each click you receive. SEO seems free because you don’t pay to list, but their costs are of building a great site, optimizing it, doing keyword research, even hiring an expert.
5. End result: Depending on keywords and the resulting ranking, SEO brings you free traffic to your site. By the other hand, in PPC ads you must pay for each visitor you receive, but you can control how much you pay, the landing page and keywords used.
The two processes are different but with the same result: quality traffic to your site from Search Engines. Choose what you prefer for beginning your Internet Marketing Strategy. Don’t lose time!
