The Dark Secrets of Internet Marketing
10.22.09
Internet Market benefits from the discoveries of many secret societies. It is time to reveal a truth that, otherwise, would be kept in the shadows and would be used to deceit the consumer. Research lead us to the main source of this power.
From the Persian merchants to the markets of Les Halles in France, covens of many denominations have used these secrets to deceive the mundane people and make profit at their expense. They have managed to keep their identities secretly concealed, but don’t be fooled: they are the hand that pulls the strings of economy.
They have used this cryptic knowledge to control the economic fate of many nations. Their signs are everywhere, like a silent warning to the ones who can read them: “You will not give away the raw source of our power!”.
Do you want to know what lurks in the heart of marketers? Can you take the fame and fortune that comes from this arcane knowledge, now applied to modern media?
Are you willing to pay the price?
GOTCHA!
… fooled you for a second, didn’t I?
What really amazes me is that people are not only willing to promote their products in such a spooky way but there are customers out there that fall for these pseudo-scientific advertisement hoohah.
Trust me, if there was a secret formula to attain marketing success:
- It wouldn’t be revealed on a humble company blog
- Dan Brown would probably write a book about it (… God helps us all…)
- It would definitely NOT come from Les Halles in France. You can buy great food there, not arcane knowledge…
However, there IS one secret to improve your marketing strategies. If you want to know, keep on reading.
A Secret Only a Few Know
Burn all your marketing books (well… not all of them… just the ones with flashy, ominous titles). Do you want to improve your conversion rates or are you just going to keep believing these Dungeons & Dragons tales about this guy who knew this guy who was son of a guy who was able to sell sand to the Egyptians?
Marketing, just like any other human science, cannot be reduced to a set of bulletproof formulas. You can benefit from statistics, but statistics don’t have a face or a concern about the warranties of a certain product or a rough day at the office tomorrow. Each and every one of us is an entire universe full of hopes, concerns, habits and flaws.
That’s why some people believe in magic spells, ghosts, werewolves and Big Foot. I don’t discard superstition, but I can definitely live without the mumbo-jumbo.
HEY! What’s the Secret?
Oh, yeah… I forgot. The secret to improve your marketing life is:
Never forget: YOU ARE A CUSTOMER TOO!
Simple, but it’s the kind of info that tends to slip our mind. We spend lots of time and funds researching, building campaigns, researching for keywords… yet we forget that we are customers too. We have the same needs other people do, we buy stuff because we need it or we want it…
We all are in the same rat race. Then, why do people insist on creating these over-the-top, nonsensical strategies based on paper and not… well… in the needs we all have?
Look, the only upper hand you will ever get is to know your customers. Talk to them and listen. You will notice that they are not that different from you. This simple thought will improve your marketing strategies.
Now you know the real secret of Internet Marketing. What a shocker, huh?
Very good info. I was wondering how these programs works. Some educational posts like this will help lot of people.