04.17.09
Posted by Carlos | 1 Comment »
Putting your website in the first positions of Search Engines results is not an easy work. As we learned, a Search Engine Optimization Campaign involves several issues. Today I’m going to continue the second part of internal ranking factors, this time related to structure. Remember the first aspects!
Structure is essential in a web page. Creating an entire website can’t be a fast race. A site needs to be planed and organized before designing, and even after it. Revisions are never enough! Each time you check your site, you can improve it.
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04.14.09
Posted by Carlos | 2 Comments »
A Search Engine Optimization Campaign involves several issues. Putting a website in the first results of Search Engines is not an easy work. But it’s not impossible!
Some of the factors that influence the position of a site can be controlled by its owner and others don’t; so, we can divide them into internal and external ranking factors. Don’t forget that a SEO campaign is an excellent Internet Marketing´s tool.
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04.07.09
Posted by Carlos | No Comments »
The goal of both SEO and PPC is to attract more traffic to your website. But, what makes them different? Many people can confuse those words that surround the world of Search Engines Marketing (SEM). They are absolutely different terms.
SEO against PPC! Learn below the main differences:
1. Purpose: both strategies are designed to attract people to a website. SEO helps your site to appear as near the top as possible in natural search results; PPC wants to hook potential clients and convert them into buyers.
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04.02.09
Posted by Carlos | No Comments »
Once your website has been included in main Search Engines results, your company must assume the most important challenge: optimize your site, this is possible through Natural Search Engine Optimization (SEO).
When you are looking for something in any Search Engine, you are most likely to only click on the first results. Imagine your website appears at position 30 or more… It would be almost impossible for someone to find it.
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03.26.09
Posted by Carlos | No Comments »
Known as SEO, Natural Search Engine Optimization is defined according to Wikipedia as “the process of improving the volume and quality of traffic to a web site from Search Engines”, and as a technique that increases the positioning of web pages.
Most traffic to your company’s web site is driven by Search Engines such as Google, Yahoo and MSN. If your web site can´t be found by those Search Engines, you´ll be missing a lot of business opportunities.
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