Marketing campaigns on the Internet aim to provide the best service in the shortest period of time.  This has changed the way marketers interact with customers.  The  nature of these online businesses makes it necessary to set as many successful transactions as possible in order to be profitable.  People expect information, benefits, products and services immediately. Tolerance grows really thin when someone has to wait in line, let alone when someone has to wait more than a few seconds for a page to download.

Traditional Marketing vs. the Internet 101:  Customer service means two completely different things within these two marketing media.  While it is true that both make a strong emphasis on added values, traditional marketing takes a bigger chunk of time to secure the sale and solve the prospect’s questions.  It was a strenuous process of ego massaging, customer-pampering and uncertain results.  Sure, marketing is far from being an exact science, but we have all heard sad stories about salesmen who were pathologically unable to close a deal.  Always this close to make that sale but never there.  So, how does this change for Internet marketing agencies? Read the rest of this entry »

Online Marketing has changed a lot throughout the years. Remember when modems would beep and pictures would take forever to download?  Remember when having a site for your business was a luxury and not an urge?  Remember when grunge ruled the world and flannel was fashionable?  Probably you don’t.  But, if you do, it’s more than likely that you’ve noticed how potential entrepreneurs nowadays demand, obtain and understand information about the web and how it can improve their online marketing and sales.

Just like when you hear an old couple say how different things were back then:  markets are more open for new suggestions nowadays, more willing to interact, to get close.  But you have to know what, when and how to say it.

You probably remember times on which there wasn’t a Starbucks on every corner.  There were small, local businesses everywhere.  On those primitive times, people would actually answer the phone and, if you were patient enough, they would inform you about the kind of enterprise they were running.  The owners would take the time to hear, analyze and discard offers of all sorts.  It was an excruciating process that required direct interaction. Read the rest of this entry »

Being number one on a market segment is easy. Really, it only takes hard work and lots of time spent in the process. Think it’s too hard? Well it is probably easier than sending someone to the moon. That requires a whole army of professional experts to do so, train every day, do some physics and math equations not to risk some lives and a few million dollars at stake. Now that is hard. For online marketing success you need good ideas and great taste to begin with, be persistent and patient. The cool part is that you could start working from home, be your own boss and eventually operate from the Bahamas if you want to. See the “easy” part is making more sense now…

To really succeed in a market niche you need to be persistent, structure a marketing and advertising campaign, aim all your efforts to create name recognition and sell something good. Your company´s image is key in the process. There is an old saying that “what you see is what you get” and it´s true. For corporate reasons your company needs to look good, be attractive to the public and reflect what it is intended to do: selling products, informing, government or nonprofit orgs. Even NASA has a logotype and a corporate identity. It’s all meant to look appealing for a specific market segment. All logos need to send a message and reflect a good, positive image towards fulfilling customer’s needs or solving problems. Read the rest of this entry »

Maybe the reason you want an online business is to finally work your way to the top on a virtual marketplace as your own boss. Create a great online idea, brand it and place your company on the first search engine results, that sounds great. But to be on top you need to emerge from above, be better than the competition and make your website a marketing success. This is made possible with hard work, constant research of what is happening in your market segment, online technology knowledge and knowing what’s going on in the world. Search engine optimization placement is done by constantly monitoring your website and the actions you are executing towards making your website known.

There are two ways of marketing placement in search engines. Actually for those who did not know it, that is what you need to do, be placed on Google, Yahoo, Bing and the other search engines I don’t remember. Why don´t I remember more names? Because that is the way we want your webpage to be known and placed, on the top brands remembered by people. So, here are the two ways you can go for if you want online placement for your website: Read the rest of this entry »

The idea of carrying an umbrella for a “rainy day” wasn’t so much fun until this new and innovative project took the streets of New York by storm. Projectella is an original advertising concept that combines digital projection with a common umbrella to create an advertising tool that blends with an accessory many of us carry under our arms just in case. Considered this summer´s “New Hotness”, Projectella has been turning heads around the big apple, literary stopping curious viewers to see this effective urban Ad tool. Taking pictures and checking out how this innovative rain shadier works, NY pedestrians had the chance to take a closer look at this unusual umbrella.

With a multiple night campaign all over New York City for the American Red Cross, these projected umbrellas opened mouths wherever they wandered. Literary stopping traffic and lifting fingers to point at these unusual gadgets in places like Madison Square Garden, where the New York Rangers Playoff Games were being held and at the Tribecca Film Festival. Read the rest of this entry »

Last week one of the most iconic and influential pop stars of all times died, an event never seen in the history of online news and search engines was registered, a cyber flooding of curious and mourning fans strikingly took the web by storm. Michael Joseph Jackson died at age 50 in his Bel-Air (L.A) mansion last Thursday June 25th after suffering a cardiac arrest, entered in a deep coma and passed away. The breaking news made millions of online Michael Jackson´s fans rush to their computers to query about the tragic news and to dig into MJ´s biography and memorabilia.

The high volume of clicks to news sites such as CNN, ABC, NBC, Wikipedia and other news sources made search engines such as Yahoo, Google, Bing think that it was an online Hacker attack and many websites were blocked and paralyzed for some time. Record breaking traffic spikes on websites were registered on Thursday afternoon, beating Barack Obama´s presidential election victory news with over 15 million clicks in one day, Michael Jackson´s news had more than 16 million. Read the rest of this entry »

 
Strategies for Search Engine Optimization may be very helpful for your online marketing campaign, but if not directed the way it should be it might be more harmful than useful.

In order to make sure that your strategies are right in place you need to check all the information you are posting on your website. In what format you have it uploaded, have some keywords to be found online but not a whole army of them and be constant with your site. Read the rest of this entry »

Having a website nowadays is a necessity, not a luxury. Going virtual is a hard process for a large number of business models and corporate philosophies. But building and uploading a site won’t magically benefit your company´s sales and profits. You need to market your products online and let people know what you’re selling.

In order to create a successful website you need your page to be SEO friendly. Search Engine Optimization is a marketing tool used to improve the quality and traffic volume to a web Page.

A website has to be compatible with Search Engine Optimization practices and needs to allow the hunt of keywords and information inside your site´s content. The structure of a web page and its content are crucial to allow the internal search. Without this information your page will not appear in search engines and won’t be accessible to the public.
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Have you heard the word Ezines? I hope you have; however, if not, don’t worry! That’s a relative new concept that is being used as a marketing tool on the Internet. Probably you have received those company’s publications distributed in a mall o directly to your home, that’s an Ezine but distributed through the web.

Basically, an ezine is a newsletter or magazine published periodically in electronic form, posted in a website or sent to many people through e-mail. Always an ezine is specialized in just one subject. For instance, if a clothing shop has one, their e-publication may talk about new trends in fashion; or if your business sell cars, show people advantages of a new device…
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Probably when you have been in the mall purchasing fruits and vegetables for the week, someone has offered you a portion of a cake. Just for tasting. That’s a freebie, something that you get for free; a gift that some companies give as a part of a marketing campaign.

The objective of freebie marketing is to crave people of a product or service to get a purchase. Also, the gift is given in exchange for filling out a form or a company’s survey. In a similar way, on the Internet, freebies are “articles of merchandise”, digital gifts, or ‘flyers’ with a special offer.

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