Son of a…  I mean… Good Lord!  I think I just found my Internet Marketing’s Evil Twin and I’m baffled.  Maki (the mad genius behind doshdosh.com) just found a way to gather killer blogging, a deep view of marketing and cute pictures of Anime girls (the scoundrel!).  This makes me want to either step up on my game or hunt Maki so I can eat his brain and get his superpowers.

I know this is a rather… unusual start for my blog, but I think credit must be given where it’s due and, after months of reading lame techie stuff (that leads to automatic writing of lame techie stuff), this is one of the few blogs that made me say “this is evil… I like it!”.

Now, back to our regular schedule:  Want to know how to stomp on your competition?  Here’s how.

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Marketing on the Internet is leveling up with customers in terms of language and expectations.  The economical climate and a new generation of aware consumers are tweaking the way advertisement works.

If you turn on the TV, you’ll notice that ads are a bit more low-profile than they used to be.  They feel a bit more like testimonials, almost as if they were talking with us (as opposed to “talking TO us”)

It’s time to return the white tigers to nature and get rid of the flashy clothing, guys.

Austere is the new black.

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2010 is just starting. Are you still rubbing the sleep away from your eyes or are you ready to start your Internet Marketing campaign?

We rush like little kids towards that precious budget with gleeful expectation, since… well… it’s brand new!  We want to spend it in the flashiest of marketing tools we can think of.  Every year starts with a dash of optimism.

But it’s time to slow down a little.  Let’s face it:  We cannot spend as much as we used to.  Then again, the charm of Internet Marketing is, precisely, how little you need to invest in order to get results.

So, how to use that money wisely?

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It’s the end.  Pack your things and turn off the lights: 2009 is soon to be over.  We will wake up in a new decade as we mock the silly hairdos and trends of this one.  Game over.  Thanks for playing.  So long, suckers.

We still don’t have flying cars nor vacations on the Moon.  Technology went back and forth in this decade.  There were sad moments that made us recoil and wonder about the worth of other people’s lives; there were moments of joy on which we felt closer to others.

It was quite a decade.  How’s it going to be for us marketers as soon as the countdown finishes?

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2010 is the start of a new decade.  A blatantly obvious statement, but it is time to consider some of the implications.  People are waiting for changes (economical, social, cultural) after the last rough patches we’ve been through.  Technology is becoming increasingly available and easy to implement.  Most companies are changing their once-too-stiff approach in lieu of a more casual, friendlier language. This is no different when it comes to Internet Marketing Agencies.

In other words:  the barrier that once divided corporate from social is growing thinner as we speak.

That change demands a strong commitment from companies and agencies.  Bonds must grow tighter and constant exchange is key in order to reach your target audience in a more effective way.

So, with no further ado, here is a list of mistakes you can’t get away with next year.  If you made them once, make sure you’re ready to ammend your mistakes.

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On Internet Marketing, it is safe to say that everything’s been done.  It is hard to be innovative, but it is a must.

It is usual to stumble upon situations on which we believe to have the Next Big Thing after Sliced Bread and, after a sneak peek at our competitors, we realize that someone’s been doing it for ages now.

Don’t let it happen to you.  Here’s a list of five tips to know what your competitors are doing.

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Your Internet Marketing skills need a boost?  You feel tired after hours of brainstorming and coming with nothing but a block full of stick figures?

Sure, you can take a break, let yourself go and indulge in a mad eating spree.  It will make you feel better for a while but, really…

… are you ready to give up so soon?

Here’s a few tips to keep those Internet Marketing Muscles pumping.  Trust us, you’ll feel the burn! Read the rest of this entry »

Internet Marketing is not an exact science.  How can it be, considering the infinite variables and the always changing nature of the targets we aim for?  It’s always a process of educated guesses, good luck and statistics merged together as “that thing that works, yet we’re not sure how”.  That’s why, sometimes, the wise thing to do is follow your instincts in an organized demeanor.

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Internet Market benefits from the discoveries of many secret societies. It is time to reveal a truth that, otherwise, would be kept in the shadows and would be used to deceit the consumer.  Research lead us to the main source of this power.

From the Persian merchants to the markets of Les Halles in France, covens of many denominations have used these secrets to deceive the mundane people and make profit at their expense. They have managed to keep their identities secretly concealed, but don’t be fooled:  they are the hand that pulls the strings of economy.

They have used this cryptic knowledge to control the economic fate of many nations. Their signs are everywhere, like a silent warning to the ones who can read them:  “You will not give away the raw source of our power!”.

Do you want to know what lurks in the heart of marketers?  Can you take the fame and fortune that comes from this arcane knowledge, now applied to modern media?

Are you willing to pay the price?

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“I am learning all the time.  The tombstone will be my diploma.”

(Eartha Kitt)

When it comes to Internet Marketing, I’m still a rookie.  There’s a lot I still have to learn.  Fortunately, the web designers in the company have been patient enough to teach me and show me how everything works.  It’s a lot of information for someone who still relies heavily on paper, pencil and a word processor to get the job done.  But I’m dealing and, what surprises me the most:  I’m learning.

Being humble is one of the toughest things to assume as a commitment.  Learning that you STILL have a lot to learn about anything (and, well… about everything) is not an easy task, but it is a really rewarding one.  It makes me happy to be able to share what I’ve learned while working for this company.

That’s exactly why I don’t like cocky techies.
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