04.03.09
Posted by Carlos | No Comments »
Once you have decided to post an Adwords, it’s time to write your pay per click ad. This is not hard, but still represents a challenge for internet marketers.
Remember two crucial factors:
- The only goal of a pay per click ad is to be clicked on. Be appealing!
- The space is a limitation; you don’t have thousands of characters for your ad.
Now, let’s start. Most Search Engines have strict parameters about length and structure of the ad. Usually a pay per click ad includes a title, two or three lines of description and your website’s link.
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03.31.09
Posted by Carlos | No Comments »
Despite its increasing popularity, some people don’t understand what pay per click means. It’s an advertising method used on Search Engines. A small ad is placed at the side or the top of the results page, depending on the search made by the user.
Known as PPC, it means just what it says: you don´t pay to list, you just pay each time a searcher clicks on your announcement and connects to your site. Keep in mind that the price of PPC is an agreement between the advertiser and the Search Engine; so, you define your investment budget.
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03.27.09
Posted by Carlos | 1 Comment »
Why do some companies have an outstanding link in front of others results in Google? The answer is easy: it is Google Adwords Campaign, a smart advertising method where the ad only appears depending on the search performed by the user.
Why to use Google Adwords Campaign Management?
- Google has the first place in search engines
- Ad goes specifically to people who are looking for the specific product or service
- It creates potential clients
- Pay per Click price is set by the customer
- It favors branding placement
- Adwords gives 24/7 access
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