5 SEO Don’ts for Marketing Success
06.10.09
Strategies for Search Engine Optimization may be very helpful for your online marketing campaign, but if not directed the way it should be it might be more harmful than useful.
In order to make sure that your strategies are right in place you need to check all the information you are posting on your website. In what format you have it uploaded, have some keywords to be found online but not a whole army of them and be constant with your site.
Here are some additional tips of what not to do when implementing SEO strategies:
• Don´t make your website non crawler friendly: Developing your texts or information in Flash will not allow web crawlers to scan your information. Also don´t use AJAX or too many variables on your web menu, this will also not help your site to be recognizable for search engine purposes.
• Don’t spread your content over several domains: Don´t attempt to get multiple domains listed in the SERPs. If using sub-domains know what are the advantages and disadvantages of using them.
• Don´t submit your URL to search engines: Web crawlers will find you quicker when you are linked from a page that has already been scanned. Search engine submission hasn’t been done for quite a while now.
• Don’t underestimate your website´s structures: Descriptive link text and logical navigation really helps search engines to find you and users to navigate easier.
• Don´t stuff your keywords: In Meta tags, image alt tags and in your page footer. This will be considered as spam and won´t be helpful.
Keeping these don´ts in mind will help you be more SEO friendly and will improve your marketing strategies. Make sure all the information is properly written and your links directions where they should go.
Don´t be constantly checking your web ranking in search engines, this may take some time and with the proper elements in place will allow your website to be more recognizable.
For more information on how to improve your Search Engine Optimization Strategies visit us online at www.ilikesem.com or let us give you a professional quote at no charge.
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